This past Tuesday I spoke at the first ever Bluffton Networking in High Heels meeting about what a website should be doing to help your business grow and how we can help make that happen. Since I’m not the best speaker in the world I decided to summarize what I said last week in writing. For those that may have missed the event or had trouble understanding what I was talking about, here are some key points on the subject:
A Website Should: Glorify Your Business
A well-designed, professional web site will make your business look good. What I mean by that is that your business will be taken more seriously if you have a professional, functional and usable web presence. It shows your users that: 1. You know what your doing or are web-savvy business. and 2. That you respect your business by investing in it. And, if you want to earn respect for your potentials, the first step is to respect yourself. In fact, this bears repeating: if you want to earn respect for your potentials, the first step is to respect yourself. Investing time, money and talent in your business is a great way to do this and gain the respect of others through either digital or traditional media.
On that note, a well-designed, professional website should bring out the best attributes of your business. You want to use your advertising resources to shed a positive light on your brand, your company, your employees, if any, and the way you do business with others. The wonderful thing about small businesses is that they are unique. Let your uniqueness shine, without turning potential clients away. Invest in good professional advertising; both on the web and off.
A Website Should: Make A Good First Impression
Let’s face facts, people are no longer taking the time to look to a phone book, newspaper or magazine to find something they are looking for; they’re “googling” it. Print advertising in newspapers and the like is often noticed during a time of leisure; most people are not looking for anything in particular, they just want to read their newspaper or magazine. When people are looking to fill an need however, most run to the computer and get on Google. That said, many times your website will be the first, and sometimes only thing that people will see. So make a good first impression on them! If they are impressed with the first thing they see there’s a better chance that they’ll get in touch with you.
A Website Should: Make You Accessible
When I say accessible I mean two things. The search engine optimization, which is important for users being able to find your site in the first place, but also usability. If your business has a store front that is hidden or difficult to find or you don’t have one then your site is your store front. If that’s the case, it’s that much more important to make sure people are able to find it.
Second, I’m talking about usability. Your site must be relatively simple to use and users need to be able to easily find what they are looking for; if not, the user may navigate elsewhere to find what he or she is looking for.
Also, for example, you must consider the age your target audience. Small text and tiny navigation in a unconventional location may be an issue for older users.
These are things that web masters are trained to look at and plan for when designing a website, which brings me to my last point.
A Website Should: Make You Money
Ultimately, your site should bring in business. If it isn’t bringing you clients, you may want to consider investing into it to get more out of it.
The principle is simple: you get out of something what you put into it. Don’t ignore the rule, take pride in your website and the rest of your advertising. Chances are, others will too!
We Can Help
If you feel that you are not getting the most from your website we are here to help. If this is news to you, please give us a call or email us and we will be happy to speak with you. We are here to help your business. Whether it’s just site updates or a whole new website, let us help you make your website an active marketing tool to bring you more clients.